Content syndication is the process of pushing your blog post, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites. As part of our content marketing distribution, our qualified technology and business professionals syndicate our customer’s content across a network of websites that are topically relevant to their products and solution offerings. Our professionals visit those websites and engage with the content to become qualified leads. With a wide range of B2B content marketing options, our clients can align their sales deals with their organizational needs. We syndicate our clients’ newsletters that are focused on their specialized products or services. The audience who are interested in the contents of the newsletters then will come back to our Buyer’s user guide site network.
It is very important to have a specific target audience for content syndication otherwise it will not be as effective as needed. Although we can make generalized or specific targeting but for some type of content we can assume that it will attract a certain type of lead. Some examples are as follows:
- eBook about email marketing will attract sales team from business of different size.
- eBook about sales operations will attract mid-large companies.
- eBook on marketing automation will attract more B2B clients than B2C.